Sarah SuInn

However, most companies are product companies and they might require a deeper level of understanding from a designer. These companies require a product designer who is integrated deeply into the team, has all the data available, and all the tools to influence the system as a whole.

You have to be in control of the way your business talks to your customers.

…hat, we should always let users customize their UI based on their own preferences. Or better still, in the case of enterprise software, we can use the login profiles to vary the UI menu according to the user’s role. In the middle of a session, A.I. can predict the next command the user is likely to need. The best …