Sheng PingUniversity marketing in China is not about knowing a bunch of channels!It’s about understanding and resonating with their characteristics, and forging meaningful connections with these Chinese students!1 min read·Feb 3, 2024----
Sheng PingThe HEART of effective Higher Ed Marketing in China.Higher education marketing in China goes beyond rankings and degree programs.1 min read·Jan 18, 2024----
Sheng PingMore Chinese students are choosing France as a study abroad destination?Did you know — More Chinese students are choosing business, science, and engineering majors for their studies in France! 🇨🇳🇫🇷📚2 min read·Jan 15, 2024----
Sheng PingStepping out of my comfort zone at Berjaya Times Square Tower run.I’ve always hated cardio. But I managed to conquer the 1,061-step tower race.2 min read·Jan 14, 2024----
Sheng PingFinding your niche in content writing.How working in fashion ecommerce at ZALORA helped me discover my niche in the industry.2 min read·Nov 21, 2023--1--1
Sheng Ping“No More Bets”, a thought-provoking Chinese movie that I never expected would hit so close to home.Taking a moment to remember the power of our choices, and the impact they can have on our lives and those around us.2 min read·Sep 11, 2023----
Sheng PingChina Higher Ed Marketing: Are You Making These Mistakes?Discover the common mistakes on Chinese digital marketing for Western brands and education institutions, with practical tips to avoid them.4 min read·Jul 10, 2023----
Sheng PingHappy Workaholics Day!July 5th is Workaholics Day, a special occasion to highlight the importance of maintaining a healthy work-life balance. 💼1 min read·Jul 5, 2023----
Sheng PingHigher Ed Marketing: Top 10 Social Media Platforms in ChinaWhen it comes to higher education marketing, social networks play a significant role in influencing the decisions of Chinese audiences.7 min read·Jul 3, 2023----
Sheng PingPlanting grass, Punching the card, Stepping on a mine(?) on Chinese social mediaToday, let’s decode these seemingly alien languages on Chinese social media to make your user experience a piece of cake.2 min read·Jun 30, 2023----