If you’re a sports fan, and even if you’re not, you know this story. Your team starts winning, has a great run through the playoffs, and ends up in the finals. And suddenly, fans are coming out of the woodwork. People are flying team flags out front of their homes, everyone is wearing the team jersey and schools are having team spirit days. And you, the loyal fan who has seen the team through thick and thin, who followed them even when they were at the bottom of the standings, is left to wonder where all these people came from…

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