YouTube Get it Together
Alaina Boukedes

This is yet another example of how much power YouTube has over the platform and how quickly things can change for creators. From YouTube’s perspective they aren’t actually “censoring” content, just cutting off payments. For creators who were depending on monetizing, it’s a tougher road now. In some ways it could be good for larger channels, because if you’re cut off from YouTube’s money, you can use product placement and not worry about losing YouTube ads. For small channels, ads were probably the initial rungs on the ladder that helped them climb up to product placement and direct sponsorship.

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