Hotspot for Photography

The Pepsi Cola sign, bathed in the glow of its neon lights, has become a popular destination for professional and amateur photographers alike, who are keen to capture its retro beauty against the contemporary skyline.

This famous sign, which stands elegantly by the East River, contrasts the ancient with the contemporary to create a visual story that speaks to Queens’ character. Every photo taken here captures the ageless dance between tradition and progress, as well as the collision of eras.

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This location offers residents and tourists alike a chance to interact with a vibrant piece of New York’s past in addition to being a great area to snap photos. One frame at a time, a shared moment is being documented through this shared experience.