The people in community management are scrolling through Twitter feeds and Slack channels, while customer support teams are in the trenches handling customer conversations. While social media interactions can tell you something about your customers’ experiences, why would you need a community in order to better your customer service? Support, Marketing, Community, and PR-They're All the Same Thing Today I'm going to tell you why marketing, public relations, community management, and customer support are all the…www.helpscout.net

Is all your hard work paying off? Maybe not. According to Boston University’s Questrom School of Business, managers can’t tell the difference between employees working 80 hours a week — and those who just pretend to. …

Digital media has leveled the playing field for small businesses and made it easier than ever to drive measurable results with PR. But you have to understand how the game is played. Getting noticed by the right person or publication could truly catapult your company to the next level, but…

Lawyer, Civil War veteran and political leader Robert Ingersoll famously said, “We rise by helping others.” I’ve found this true. My business grew 300 percent in a single year with a combination of helping others and growth hacking my content strategy. My approach to giving without expecting anything in return…

Remote working is a trend that’s here to stay. In fact, the latest report from Global Workplace Analytics indicates a 103% growth in employees working from home since 2005. It’s a trend that positively and significantly impacts a company’s bottom line. …

Everyone aspires to be successful, but only a select few really reach that point where they can celebrate big — and even little — successes in their professional careers. How do you avoid the pitfalls and detrimental behaviors most common among unsuccessful people? It’s easier than you think to squander…

Few people expected Donald Trump to get this far in his presidential campaign, and far fewer expected his message to reach (and resonate with) such a wide audience of Americans — especially given his audacity during speeches, his constant diatribes and insult slinging, and the alienation of various groups. Yet…

Rand Fishkin coined the term “10x content” in a Whiteboard Friday video episode for Moz that was titled “Why Good Unique Content Needs to Die.” His definition of 10x content is “Content that is 10 times better than the best result that can currently be found in the search results…

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works.