Crafting an Empowering Creator Suite: Your Ultimate SAAS Platform”
Product Overview
GCC Suite helps brands/agencies to improve ROI on social spends by identifying social media trends, tracking competitors, ideate influencer marketing strategies, find relevant influencers, execute campaigns and analyse their performance.
Project Goals
Allow brands to find right influencers,
Help brands to plan and analyse social trends with tools
Helps brands to create campaign & measurement.
Streamlining influencer recruitment, contract management, communication, and campaign coordination.
Allow brands to access audience analytics and deep insights about influencers’ follower demographics.
Key Target Personas
1.Marketing Strategists/Managers: Seeking tools and platforms to identify relevant influencers, manage campaigns, track performance, and measure ROI.
2.Small Business Owners: Reaching a wider audience, driving sales, and building brand credibility.
3.Performance-Driven Marketers: Achieving specific performance targets, and optimizing campaigns for maximum ROI.
4.Influencer Network Managers: Building and maintaining a network of influencers, and facilitating collaborations with brands.
5.Data-Driven Marketers: Understanding audience demographics, interests, and behaviors to optimize influencer selection and campaign targeting.
Research & Market Insight
I started with initial research which includes stakeholders insights, competitors benchmark, online data and customer reviews
Stakeholders Views
As earlier vidooly was separate business vertical with limited features to cater the needs of campaign managers and brands. Good Glamm Group has aquired vidooly and now it’s knows as Good Creator Co which is content platform.
However as the existing platform was unable to fulfil user needs, we came up with the idea of creating an entirely new platform with new features & branding.
Here are few questions we asked to get insights from stakeholders:
Competitor Benchmark
We studies few competitors platform to understand how these product actually works, what are the takeaway points in our products.
Insights from Customer Feedback and Market Research
Now we finalised major problems that we have to solve, here are snapshot of this.
Wireframes
Build Design System for GCC Suite
Designing a software as a service (SAAS) product demands a pivotal step: crafting a design system from the ground up.
Visual Designs
Onboarding & Help/Guide
We introduced onboarding journey to understand more about target users needs. it helps us to understand what user is expecting.
We also added coach mark journey to guide new users about how to use any tools. it not only guide users but also saves user efforts in learning new thing.
We designed our GC Mascot as our our new guide who takes you through each tool you are using.
Enhanced Home Page
User can access all tools related to influencer marketing.
user can explore influencers, analyse it using influencer leaderboard, topic research, topic research, account tracking and genre insight.
User can plan campaigns with smart campaign and generate campaign report using campaign tools.
Creator Discovery
We implemented advanced filtering and sort to get more accurate search result. we took few references from no broker, housing, make my trip and Goibibo to understand complex filtering.
Collection
Now collection is more useful with advanced features like user can shortlist influencer from collection, he can add more custom columns according to need, he can swap columns according to use case & he can edit few data like email and mobile number. allowing user control & freedom will make user more efficient to work and organise item based on his preference.
Generate Campaign Report
We incorporated new feature as generate campaign report. which can be use to track performance of earlier campaign and check data.
Smart campaign
with smart campaign now it’s easier to create any new campaign for Instagram, youtube and track real time performance.
Impact and success from project
We improved overall signups for smart campaign by 82.54%
Enhanced onboarding feature helps us to understand brands requirement and also sales executives gets an idea whom they are dealing with to improve conversion.
We also cross sale smart campaign with free 10K campaign which gain more users to try and check feature.
