
…iable, it is as much a product of context and social science as the products we design and develop. We want quantitative certainty and simplicity, but context is crucial and fluid, and qualitative. We desire fair, which is a relative term, but insist on the truth, which is absolute.
There are 100 guys out there who can throw a comeback route, and 100 more who can throw a post. But there are only a handful of quarterbacks who can have the route picked off, then come back and throw it again. Who can get knocked down or get hit in the teeth … and throw it again.