Sukh gill
4 min readSep 10, 2022

How to add logo to your instagram stories

Instagram stories are one of the most appealing forms of content on high engagement platforms. So it’s a suitable desire to want to use them. It’s very important to have a clear and consistent instagram story branding. Stories will help in increasing the brand element’s awareness and make story ideas to stick out from the crowd. Your instagram stories need to be designed in a simple way to attract the audience. Your stories need not be too complicated at all. Well you don’t need a big budget designer or expensive fancy designers to make your logo stories. So here are some useful ways which can assist you to add your own designed logos to your instagram stories..

Get ready with your logo- First thing you need to do, if you want to add a logo to your instagram stories, is get ready with your logo. You need to have the finest source file for your logo. The ideal source file of the logo of your app is about 600×600 pixel square at 300 dpi . Apps like Latter will allow you to assume what they would look like but won't be helpful in directly posting them as a story on your app. You can take help from the Brand kit too. At last email it yourself or you can put it in a dropbox or google drive docs. You can even Airdrop it yourself. But one of the easiest ways is to copy and save in your album without any hurdles.

For eg-

Choosing your core colour palette- When it comes to choosing a coloured palette or a set for your logo or your brand , one looks for a logo essence . Your primary palette will be the colours that are to be used across all of the imagery . The secondary one is used for the accent colours or highlights. Always be specific with your colour set.

Transferring the logo on another image- Another option is adding your logo on another image. So below the steps to do so and you can even get a better result by downloading the clipboard and using it .

First you need to go to your camera roll and open up the logo album you prepared earlier. Now what you need to do is that you choose a suitable logo for your elements and then click on the export button on the left bottom of the screen. You will be provided with the different options for exporting your image or logo. Choose the "copy" tab from this list and in this way your logo image is copied to your clipboard.
Next you have to open up your instagram app. If you have already started making your story then all you need to do is to long press on the screen and click the paste option and there you go, your logo will appear on the screen . It must be large and centred so you must adjust it by rotating it, scaling it , etc. Place it wherever you would love to.

Building your logo into a sticker- As we all know that instagram already has its stickers and gifs . It doesn't allow you to create your own . So here's a quick trick which will allow you to make your own stickers and gifs for your use. At first you need to navigate to your story . Go to your camera roll , export the image by copying it . You will add these stickers to your instagram stories, the ones you just copied and adjust them accordingly. In the case of gifs you can use the app giphy to create and download them and those can be used in your chats and stories easily and accessible.

Changing images on PC ahead of time- The big brands are not able to create their logos and brand elements on the cell phones , so they prefer PC or macs and later upload their images on mobiles for posting. The most used app is Canva- best suited for making designs for brand elements and logos as it contains a useful variety of l templates and ideas for your logos and other brand elements. You can also give a try on Paint.net as its a free image editing software if you don't want to pay on photoshop for the editing.

Another addition in video clips - Another way you can include your logos in your stories without actually having to import your logo itself is to include it in a video clip you create. A well clever trick is that while watching the clips the story elements appear on the screen and you can record them on your mobile with the camera. Then edit those scenes and edit them as logo elements and thus they are ready to be used on your stories.

Therefore , keeping a consistent look will help to increase the awareness . Thus Putting the time and effort in creating your logo will be worth it. Reminder, tye above steps are beneficatory for the iphone users but the androids users can also follow the similar process but steps may vary for some.