Case Study : Creating a food delivery app with better and more user friendly interfaces.
Problem Statement
“Different food delivery applications often provide different offers or discounts. Users are also not satisfied with their delivery time and random cancellations. Suggest an app which can solve these problems and increase user interaction.”
The current food delivery applications provide different discounts on the same item but in different platform. It is also seen that delivery time of an item is not same in all the applications. Adding all the discounts and estimated delivery time of different food joints under a single interface will be economical and less time consuming.
Why I chose this problem?
· Firstly, food delivery applications are a huge market all over the world. In India, the revenue in Online food delivery segment is estimated to reach US$11.919 B and approximately US$19.591B by 2025 (growth rate — 13.23%).
· Secondly, these applications are something which we use frequently, sometimes in a daily basis so it will be very exciting and challenging to work on something that is used by millions of people. As I myself use some apps it will be easier for me to justify my hypothetical solution to this major issue.
Analyzing the problem statement
· The age group of the users are mostly 18–40 years. In this age group, users are mostly busy and engrossed in their work. So going through all the discounts and price ranges are difficult and time consuming.
· Users prefer to order food during their lunch time which is of a very small duration mostly 40 mins.
· Users likes to order the food that they are comfortable with. So, a detailed ingredients list is a plus point, in case the users are prone to allergies of a certain element.
· Users also prefers those food joints which provide faster and smoother delivery.
· Users would also like to have a no-cancellation guarantee before they place their order. This would build a trust between the users and the food joints.
· Users would like to trust the food joints by seeing the review (probably by stars) and feedback).
· Users also prefers re-ordering their orders. So once the orders are placed, the order history must be saved in the app.
Desk Research
· I did quick research on the various application the users use and the age groups of the users.
· It’s seen that more than 50% of the users use Swiggy and Zomato followed by Uber Eats, individual websites and others.
· The statistics of the age group was basically taken to set the target group. As its seen from the graph that users between age 16–40 uses food delivery application the most.
· I made a stacked column of popular mealtime for ordering food delivery apps across India by age. It’s observed that most orders come from the age group 20–30 all over the day and most of the orders are during dinner followed by lunch.
· A pie chart of user problems was made and it suggested that the users were not satisfied by the delivery time, the prices (offers and discounts vary in different websites), random order cancellation and poor customer-care services.
About The Users
Major Issues
· Offers and discounts vary from one website to other.
· Delivery time is not constant.
· Orders are cancelled abruptly. Refunds take lot of time.
· Good food quality assurance is not there.
· Proper list of ingredients not present.
Ideate
It’s time to create solutions for the problem. To understand their situation, I have to step into their shoes. Here are the ideas that I have thought of:
· Bringing discounts and offers of different applications under a single interface.
· Comparing the delivery time of different apps together. Users will get an idea of the timings and they can choose accordingly.
· No cancellation guarantee should be provided before placing an order maybe in form of an icon which can be accessed by the restaurant manager and connected to their website.
· Sometimes the picture that is posted next to its name is deceiving. So proper review and ratings should be given. The most trusted food joints might have assurity/verified stamp next to their name. It might help aged people who are less tech-friendly to trust the quality.
· Icons play a big role for saving time and helps the less tech-friendly people.
Wireframing
This is basically the skeleton of the application.
Prototype
(To be attached soon)