Your #1 job as an entrepreneur

For the 16th episode of “Being Beethoven Show” I interviewed Sonny Vu, CEO/founder of Misfit (creator of Shine) [0]. Here’s one of the Sonny’s thoughts which struck me the most, “Your number one job as an entrepreneur is sales. You’re constantly trying to convince people to join you, make less money and be in a risker role working with you. You’re trying to convince partners to work with you when they really shouldn’t work with you because you have nothing. You’re trying to convince customers to buy stuff that doesn’t exist. You’re trying to convince media to write about you when there is nothing to write about”.

Tony Hsieh, CEO of Zappos, famously sold worms to fishermen when he was 9. Mark Cuban, billionaire investor, Shark and owner of “Dallas Mavericks”, sold garbage bags to his neighbors at the age of 12 when his father told him that he couldn’t afford the new shoes young Mark really wanted to get. It seems that once you learn how to sell, you can make pretty much any business work.

Notes

[0] Hopefully I’ll finally deal with my daily ritual procrastination (the phenomenon when you successfully accomplish all 7 of your daily habits, but have neither energy, nor time for anything else) and publish that and other 2 episodes on iTunes/YouTube soon.