Start-up Lab Validation 1
After brainstorming on the customer and problem, we ended up with the following:
Customer: International students
Problem: Non-acceptance of specific international payment methods
Riskiest assumption: International students do not carry cash (physical cash) but have international cards with electronic money.
After conducting 12 interviews, our success criterion (9/12) was not met and therefore we have to pivot. From the above experiment, we came to the conclusion that international students from outside europe share our problem and therefore our point of pivoting might be to narrow our customers down to international students from outside europe.