Dear friend,

Hope you’re somewhere in India living in angst. And dying, to make a living out of true inbound marketing, raring to be a true inbound marketer. Because where you are, right now, you don’t get to do that. And that’s the reason for the…

It’s crystal ball gazing time. What are the trends in digital marketing for 2015? Here’s what we see up ahead for Indian small and mid-size businesses.

The Content Writing Opportunity You Should Take Seriously

I used to think of myself as a content writer. Today, that doesn’t begin to describe what I do. Yes, I still write. But mostly I am listening. To conversations inside IT companies, that have hired us to

B2B Marketing Content: You Already Have It!

Generating content for B2B marketing can get quite challenging. The inhouse technical specialists don’t have time to write, and the writers in the marketing team usually don’t fully understand the technology/product/market and hence fall short of creating compelling content or…

The Power of a Great Team

You have read this before: A great team is many times more productive than a not-so-great team.

I have too, maybe a million times. I have also agreed with the concept. But I never really understood what that truly means: being phenomenally more productive. Maybe I thought it…