How To Build An Engaged Audience On LinkedIn

The Lara Acosta way: It’s much simpler than you think 💸

Suman Rajpurohit
3 min readMay 23, 2024
Photo by Souvik Banerjee on Unsplash

LinkedIn is a great platform to learn from experts without having to spend a single penny.

Use LinkedIn to learn and build meaningful connections to grow together.

Don’t envy the successful instead, learn from them.

Lara Acosta is one of the famous LinkedIn creators.

  • She holds a millionaire status.
  • Build a high following.
  • Got featured in Forbes.

All these by just writing on LinkedIn, that too in less than a year.

Lara grew her LinkedIn from zero to 55,000 followers in just under a year by studying LinkedIn every day and sharing what she learned.

Lara is an inspiration for many aspiring creators like you and me.

Here are seven secrets of Lara’s LinkedIn journey 

Lara believe in the idea that —

‘You don’t need to be an expert to create something of your own’

She cites herself as her case study.

Here’s Lara in her own words —

  1. Talk about transformation
  2. Share your personality
  3. Polarise by sharing your opinion
  4. Back up them by education
  5. Use storytelling to inspire
  6. Give actionable advice
  7. Talk to audience

Your content doesn’t need to be perfect, it just needs to be unique and value-packed.

Once your idea —

  • Touch readers mind
  • Solve their problems
  • Provide valuable insight

Readers comes to you wanting more.

How did Lara earn all these in a short span?

By just writing in these 3 ultimate ways —

  1. Write ‘how to’ content to guide
  2. Write ‘how I’ content to inspire
  3. Write “what I used to be” to show what’s possible

In this time when everyone pretends to be a guru, be a guide.

Lara doesn’t just tell she ‘shows’.

You can find content ideas by just digging deeper into your life experience.

Some examples —

  • How did you overcome your struggle?
  • How you faced some challenge?
  • How you won in life?

Becausehumans relate to humans’

  1. Write in a language they understand
  2. Create curiosity to craft a compelling story
  3. Evoke emotions to engage

Now you know Lara’s secret seven to build an engaged audience on LinkedIn.

Harness your life story to create content that connects instantly.

What are you waiting for?

Get Started Today

Let’s build together

Connect to me on LinkedIn here

Ultimate Sanskrit Wisdom 🌟

  • I created my 1st Notion template: Cozy Space ( Do check it out; it’s free)
  • Your ultimate well-being tracker Self Care Notion template (Free)
  • My 1st Canva design: Planner: (Free)

I hope this helps you.

If it did,

  • Be sure to clap me a thousand times (joking, a few tens would do).
  • Leave me a comment (it will encourage me a lot).
  • Share this with someone (sharing is caring).

Thank you for reading!

Till then take care.

Follow Suman Rajpurohit for more such optimistic & personal improvement content. Your introverted ‘writer’ friend.

Ciao!

--

--

Suman Rajpurohit

Digital Creator |Quick & easy writing tips| Notion templates | Sanskrit Wisdom | Optimistic views for happy life. Visit: https://sumanrajpurohit11.gumroad.com