How To Grow On LinkedIn ( Without Being Famous Enough)

The OG Justin Welsh’s tips for aspiring creators like you and me ✅

Suman Rajpurohit
3 min readMay 6, 2024
Photo by Clark Tibbs on Unsplash

LinkedIn is more than just a professional platform.

(I’m not saying this without trying it on my own.)

Here’s the ultimate wisdom from LinkedIn OG Justin Welsh,

His accomplishments in his words—

$6.7M+ in business revenue at a 90% profit margin.

500k+ people following my journey on LinkedIn

450k+ people following my journey on Twitter

200k+ people read my weekly newsletter

600M+ impressions in the last 4 years

Here 👇

¤ Embrace an obsession

Choose one that rarely needs external motivation.

Something that comes naturally to you

Consider,

  • Research
  • Breakdown
  • And share daily

As Naval says —

Do something What feels like play to you, but looks like work to others?”

¤ Develop unique knowledge

The insight you’ve acquired on your unique journey.

It is something —

  • Others want but can’t
  • Your personal learning
  • By exploring your obsession

This experience you had becomes a goldmine of wisdom for others who want to learn from you.

As Naval says —

Do what only you can do. Because no one can become best at Be you”

¤ Challenge preconceived notions

Following the path that’s already taken will take you to place that’s already visited.

If you want to stand out among others, you have to do something different.

The one that’s less explored

You become your case study with proof.

As Justin Welsh says —

“ Stand out by promising and delivering on something unorthodox”

Like —

I’m super lazy, but that’s never been a barrier to my work, instead, it helps me find quick ways to get stuff done

Present yourself as a case study to prove your point

¤ Build distribution by studying people

Writing is not enough if you want to become a pro at it.

If you want to —

  • Create your bizz
  • Run your agency
  • Become solopreneuer

To take something to another level, you need to dive deeper to get gold.

How you can do this?

Study —

  • Pschyology
  • Marketing
  • Persuasion

When you test and iterate, you get to know what works well and what doesn’t.

Go through stats to create content that connects and convert instantly.

¤ Scale compounding, daily media

Taking little steps every day will take you ahead of 99% of creator who post once in a blue moon.

Justin recommends —

Take 30 minutes daily to observe what you’ve learned

Turn this learning into actionable content that helps

How you can do this?

  • Tell stories
  • Show lessons
  • Share Behind The Scenes

Once you become a authority in your work, your words become more impactful

As Naval says —

“The best thing in life, relationships and businesss compounds.”

If you notice Justin’s learning its just focusing on self and honing one’s skills to create a dynamic business

Learn from LinkedIn OG to create OMG content

I’m imbibing his learning & you should too.

Start today

Let’s build together

Connect to me on LinkedIn here

I hope this helps you.

If it did,

  • Be sure to clap me a thousand times (joking, a few tens would do).
  • Leave me a comment (it will encourage me a lot).
  • Share this with someone (sharing is caring).

Thank you for reading!

Till then take care.

Follow Suman Rajpurohit for more such optimistic & personal improvement content. Your introverted ‘writer’ friend.

Ciao!

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Suman Rajpurohit

Digital Creator |Quick & easy writing tips| Notion templates | Sanskrit Wisdom | Optimistic views for happy life. Visit: https://sumanrajpurohit11.gumroad.com