6 Link-Building Strategies You Should Avoid

Link building is one of the most difficult and time-consuming aspects of SEO. But backlinks are one of the most important factors that determine your website’s ranking in Google search. Creating a link to your site’s high-DA (domain authority) site will also make Google think you are a good site.

Link building may sound simple, but it is not. A good website must tell a lot about you, and Google must trust you. There are many ways to build backlinks, many companies offer link building packages but if you want to improve your Google ranking, you need to focus on acquiring high-quality backlinks.

As Google implements new algorithms every day, this situation has changed even more over time. Many sites experience a significant drop in traffic due to wrong link-building practices. In this article, we will talk about 6 such link-building strategies you should strictly avoid.

1. Directory Submissions- Not all directory entries are bad for your SEO. Several reputable directory sites can increase your search engine visibility and provide link diversity for healthy link profiles. But you must be careful when linking to the directory. Many directory submission services claim to improve rankings by using their services but you must avoid them. Placing your website in a low-quality directory will do more harm than good to your website. When listing your website on your niche directory site, remember how many times have you seen the site in the directory in the past. If you have never heard of a directory site or you are using it for the first time, then you’d better stay away from it.
2. Publishing Low-Quality Content- Well, most SEOs recommend that you publish content that is worth linking, but we recommend that you publish high-quality content for users and optimize it for search engines. Consider what is wrong content to avoid at all costs. Google knows when users like its content. This search giant checks how users interact and interact with your content, backlinks, shares, comments, likes, time readers spend on your website, and many other metrics, and then ranks its website accordingly. This means that if no one reads your content and no one links to it, Google will know that your content is scarce (poor quality or unsatisfactory).
3. Link Buying- Buy or sell links is a big No. Well, this seems legal to some people but buying or selling links will hurt your website’s ranking. Google search results are designed to help people understand the best information on the Internet. The best information comes in the form of high-quality content that people love and is rated by the search engine itself. If your link-building strategy is to pay someone to put your content where it is not worth it, Google might discover it and penalize your website. Adding a link to inappropriate content on a high-DA website will attract attention and can be punished by Google whenever it is discovered.
4. Building Low-Quality Backlink- ‘Website Authority’ is how Google ranks your website. The more authority you have, the more links you have. It is best to use more authoritative backlinks as part of a digital marketing strategy. These are difficult to build and consume a lot of time, but they can also be very successful on more than 20 sites. Usually, the majority of link-building company do not follow this practice. They usually go for easy links that attract a lot of risks. These are usually new pages with fewer readers or have been penalized by Google. It is best in the interest of your website to avoid any such low-quality backlinks.
5. Linking with No Index Domain- When building backlinks, you need to be careful not to get links from sites, domains, or pages that Google has not indexed. The Google search algorithm penalizes sites that receive links from pages or sites that have never been indexed. Make sure you do enough research to find out if the site is indexed. It is better to spend more time researching a website before linking to it than to link in a hurry and regret it. You can use tools like SEMrush to monitor your backlink profile, and if you find unindexed sites pointing to your site, just delete those links.
6. Anchor Text Over Optimization or Under Optimization- Anchor text is not really a “link-building strategy”, but we must address this issue. If other sites are willing to provide you with backlinks, please ask them to create appropriate anchor text. Anchor text is the text that you can click. Your anchor text should match the link (your preferred search term). This will increase visibility because when Google crawls a link and finds keywords there, it assumes that your website is providing the content people are looking for. However, at the same time, you need to be careful not to over-optimize your website. You should have a diverse keyword variation as your anchor text.

CONCLUSION-

Building backlinks can be difficult, but it is very effective in achieving impressive rankings on search engines such as Bing and Google. 1Solutions can help you complete the link-building process. We can help you build an organic, and high-authority backlink profile. Our link-building experts avoid any shady and dishonest link-building strategies and create a natural, effective, and authoritative backlink profile for your website. For more information connect with us today.