
Becoming upper middle-class in America is an achievement against adversity. It’s a triumph over the many established and growing forces aligning themselves against social mobility. And understandably, then, those that achieve prosperity construct narratives that encourage a gulf between those who’ve made it and those who haven’t. It’s a fantasy born of our human impulse to feel justified in our actions and secure in our livelihood.
For an SMB, where survival is at stake, clear topline increase is critical — it is oxygen. For an enterprise where long term planned predictable growth is important, workflow productivity, bottomline, topline, all become important — but in different groups. The sales team may look for increased topline. A team owning an entire P&L may look for topline. A …