How “Audi Gurgaon” can levrage Social Media?

Audi is fast on Roads; with an engaging content and splendid context, Audi will win the Social Media presence too.

Sumit Ghugharwal
3 min readJul 8, 2017

After analysing the content and strategies of Audi Gurgaon’s Social media presence.
The following things are need to be done on different platforms to increase reach and presence effectively to generate leads.

Facebook

-Live Videos

-Using long frame videos.

-Interactive motion graphics.

-A 360 View of inside all Audi Cars.

-Creating Videos with 360 view driving Audi

-Using the present data of users to run targeted adverts.

-Using all 13 versions of Advert types with different creatives.

-Get a one min video by the Manager of Audi to make an impact.

-Analysing adverts data and then put lead generation adverts to a specific audience.

-Engaging with present customers in to make them feel Amazingly great that they have brought an Audi

-Make story filters on Facebook for public use and spread the words via all the platforms that they are available

Instagram

-Passive search optimisations

-Use of Revers Video story feature.

-Using relevant hashtags to get better reach.

-Increasing the frequency of putting up stories.

-Tagging location can give you more than 1.5x

-Using Influencer’s marketing to reach out fans.

-Storytelling with the help of with swipe feature.

-Creatives with pictures of Audi that engage users.

-Use of long form videos on Instagram with swipe feature.

-Use of stories features and geotagging to get public reach within a city.

-Asking people to turn on notifications for your account so that they would be notified when you post.

-Live feature of Instagram with a pre planned announcement to the followers being on board new followers.

-Give fans a chance to colour the Audi with designs. and showreel them in 3D. (making content through followers)

-To enhance engagement on every post , put up a 60 sec challenge to win freebies on liking and commenting on post with a minute of posting

-Live story feature.

LinkedIN

-Adverts for high-end consumers

-Answering on any discussion that in happening in Audi NCR area.

-Use to target corporates by updating every metrics on Audi Gurgaon

Snapchat

-Make filters related to Audi.

-Make faces with the Audi

-Try every new filter on snapchat with Audi

-Get People know about you snaps via Instagram

-Get featured on Snapchat when it’s available

-All Instagram stories replicated on snapchat

-Get PR that Audi is aggressive on Social Media

-Audi headlight eye filter design to make public snapchats

YouTube

-Youtube should redirect to the above platforms

-All the above Creatives should be available on Youtube

Twitter

-Customer service on twitter is playing defence , I wanna go All offence. Thanking every tweet about Audi and engaging people and give them reasons to tweet via Insta Facebook and Snapchat.

Quora

-Answer every question asked on Cars in NCR , tell them How an Audi make the difference .

Medium

-Write Medium Posts about whats happening inside the Audi Social Media to make people curious about Audi

WhatsApp

-Using Story feature of WhatsApp we can reach to the audience organically

YourQuote and Mirakee

-Start Writing Quotes on YourQuote & Mirakee about Audi.

(These are writing platforms)

I’m a practitioner on these platforms, working on features and how can businesses can leverage on these. Working with Small Business in Delhi, Jaipur, Sonipat and Dubai.

It would be amazingly awesome working with Audi Gurgaon. Would love to provide value.

For any question you can reach me on any platform.

Sumit Ghugharwal
8764189010

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Sumit Ghugharwal

Trade- Attention,Reading Books, Advertising, Copy-Writing. Business, Psychology, Philosophy, Anitfragile. Data is King.