What are Accelerated Mobile Pages and how to optimize them?

AMP stands for accelerated mobile pages that load websites faster on our mobile devices. This project has been launched by Google. Using these pages server can pull out scripts and other content to deliver faster web pages. Websites that are run by the publishing firm such as Washington Post are already live with AMP pages, also known as amplified pages.

It is one of the most efficient ways to access webpages and improve page load times. Google runs a test site where you can see AMP pages appear to check the feasibility and performance of this website. These pages are made using HTML coding in a stripped down format also known as diet HTML, which are super lightweight and very fast to load.

Most people access internet via slow 2G connections rather than 3G, 4G, LTE or Wifi. Google has included data saver mode in Chrome that also has similar impact on browsing speed just like the accelerated mobile pages. This functionality would make Chrome browsing speed faster and lighter and some of its applications won’t drain device batteries fast also. New upgraded versions of Chrome have a compression method known as “Brotli” that promises to compress website files 26% or more than the previous versions, thereby making the website very fast.

We can also implement search engine optimization using these accelerated mobile pages that ultimately affects the visibility of our website in search engine. If a particular website ranks higher in the search engine, then that site is more frequently searched and also receives higher amounts of traffic. Search engine optimization targets different kinds of search results, whether it is news search, video search or a general search. A webpage search becomes optimal when the content has been edited properly; we embed videos and pictures and it is clear and concise. HTML coding may be stripped down to make the webpage load time faster and increasing the relevance of the specific keywords. The site gets promoted when the number of inbound and the outbound links increases, thereby promoting the site completely.

Search engine optimization algorithm- Below we discuss the points that affects the performance of the search engine by using the optimization algorithm:

  1. The algorithm affects the ranking of the website and can also lead to loss of readers, which ultimately impacts the webpage promotion.

2. Navigation from one particular website to another happens with the help of crawlers that help us to move from one particular site to another.

3. Programs or algorithms called spiders/bot examine which site links to the other website via backlinks and incoming links.

Website Optimizatiion for Mobile Devices

Similar to search engine optimization, mobile webpage optimization loads traditional web pages slow, so it is important to keep the number of pages less in number. Therefore, instead of creation of cluttered site having varied confusing options the site is limited to items people would mostly search for.

If feasible we should use dropdown menus and checklist as a way of entering data. This lessens the problem users’ would face while typing text using the small keyboard of the mobile phone. People are allowed to visit the full site so that people can love it and we make sure to include multiple pages that allow users to access to the full version of the site. These sites offer an awesome opportunity to showcase the brand creativity.

Accelerated Mobile Pages helps in faster browsing due to the use of streamlined HTML pages also known as diet HTML. These pages were be introduced by Google to get access to faster browsing speeds and also known as amplified pages.