Paytm’s payment gateway UX study

sumit sharma
Nov 7 · 3 min read

Challenge

To improve the user experience and usability of the payment gateway page. Make it fast and easy to use for everyone, everywhere.

The opportunity

Following my interest in UX, I got an opportunity to contribute towards extending and improving the current UX of Paytm’s payment pages. This blog talks about my personal journey and the research put in for the experience 2.0

Enhancements

Through the initial research I found out things that could be improved for a better user experience:

current view
  • Grouping payment methods together, Eg: Credit/Debit card field should be combined into ONE.
  • Giving prominence to the Wallet balance field.
  • Reducing white space on the right side of the payment methods.
  • Frequent payment methods could be shown after the Wallet field.

The Solution

First: optimising the use of available space

It’s proven that when similar fields are clubbed together they present a clear picture and are easily comprehended. Following this, credit and debit card fields are clubbed together to have a better view and user experience.

The same type of fields are stacked together to utilise the space better, have a better and faster payment experience.

clubbing done right :)

Second: the isolation

The idea here was to make Paytm’s wallet field a bit different from the other payment methods, i.e similar enough to depict as a payment method but different enough to look a bit different from the other payment methods (banks). So, you can use this wallet amount to pay off your order partially/fully.

isolation

Third: the frequently used methods

A commonly used way by which the user experience can be more enhanced is if the user is given their frequently used payment methods at the peak and not at the end or showing him all the methods that he had used.

This is a win-win for everybody and could enhance the Goal of faster checkouts.


Conclusion

After combining all these efforts the resultant mockup would look like this:

Suggestions and feedback are welcome !!

Thanks for reading.


You can contact or follow me on:

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade