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…e is actually success. At Cards Against Humanity, we fail all the time. We are veterans of failure. And constant failure, plus unlimited capital, is what led us to greatness.
…ost startups fail for one of two reasons: they run out of money, or they fail to reach an audience. We spent all of our money while simultaneously failing to reach an audience. This is a classic blunder.
strategy was to zi…ol celebrity spokespeople like Jessica Simpson. Our strategy was to zig where everyone else zagged. We stand by this direction, but the market wasn’t ready for an ad with the courage to stand still in a world that moves.