4 reasons embracing a remote culture will make your company better

When you decide to hire remote workers, or even allow office workers to start working remotely at least part of the time, your company will become better.

Here’s why:

1. Access to a larger talent pool.

The best tech companies are built based on quality of employees, not quantity. Yes, it’s somewhat of anomaly that Instagram sold to Facebook for around $1 billion with only 13 employees, but the sheer fact it even happened is proof small teams with great people can do incredible things.

Depending on the role, great employees are 2x, 5x, 10x, even 100x more productive than mediocre ones. But great employees are really hard to find, so why limit your search to one geographic location?

2. Scale.

Growing a company is all about making things scale.

And how your company communicates is one of the more difficult things to scale. As team grows & business becomes more complex, harder to keep everyone on same page.

Bad habits from working in the same physical location, such as lots of meetings and relying on impromptu conversations, are hard to break.

Remote teams are forced to use other methods & tools to communicate. More things written down somewhere like the vision and goals of company, day-to-day tactical conversations, metrics & KPIs, and customer communications.

Organizational knowledge grows and isn’t stuck in peoples’ heads.

3. Better productivity.

As companies grow, they become interruption factories. It’s hard to get meaningful and creative work done when you’re constantly interrupted or have meetings galore on your calendar.

A remote culture focuses on asynchronous communication, allowing time for people to focus on their job for longer periods of time.

When you can focus and get into the zone, you produce better work and more of it, no matter your role.

4. Happier employees.

Remote work allows for new era of freedom — being more in control of your own time & location.

Giving your team some time & location independence will make them happier, which leads to more job satisfaction & better quality work.

Accommodating peoples’ unique schedules with flexible work hours keeps everyone happy and at their best: early birds, night owls, family folks who need to pick up kids, etc.


Building a remote culture is a new and exciting way to build a company.

At the very least, a culture optimized for remote work — work done outside the primary office — can boost all aspects of a business and improve the job satisfaction of team members.

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