Typography Trends In Modern Web Design
Typography trends emerge every year, you can clearly see it on Dribbble, Behance, Pinterest, Instagram, UX designers portfolio, corporate webpages of leading companies, etc. Everyone is becoming aware of the importance of typography in UX design. Much more than just arranging pretty fonts on a nice background, typography is an essential part of every design, it can make or break a whole project. It enhances your story, emotions you want to drive. It helps you to communicate the message to your clients. Typography trends are influenced by culture and media, past and present, technology and fashion, but the ones who really make a difference are big players. This wouldn’t necessitate any revolution in the typography world, except that Amazon, Apple, and even Google have continued their habit of innovation by introducing their own custom typefaces as an attempt get the most out of the transforming technological scene. For example, Amazon’s most significant contribution is the typeface, Bookerly, made just for Kindle. Google’s new custom typeface is Product Sans, and for Apple it’s the San Francisco typeface, which debuted with the Apple Watch. Typography is the art of designing letters that communicates a feeling and determines the effectiveness of UX design. Typography helps to create an experience for the reader or user before they even click on a button. It goes beyond choosing a weight and size for some letters, typography involves many components such as the selection of the point size, stroke length, spacing, etc. Communication plays a vital role in UX design. Whether you design websites, mobile apps, or wearable UIs, your creations have to clearly communicate their intent and purpose. Therefore, you need a solid understanding of typography and why this year we have certain typography trends. Oliver Reichenstein states in his essay, “Web Design is 95% Typography”. Optimizing typography is improving readability, accessibility, usability, overall graphic balance. In this article I want to discuss with you Typography trends of this year. Reading this article you will hopefully get inspired and find out typography trends that make websites win awards. It’s also important that you don’t jump into typography trends too far. You really need to analyze internal and external factors to choose the right one for you, also think about long term strategy. Typography is something that you can’t change very frequently. Don’t forget about keeping your personal identity.
14 TYPOGRAPHY TRENDS IN 2016
This trend is going to be here in the years to come. Scripts are one of those traditional typefaces that have appeared in a variety of trendy initiatives.
Watercolor is another style that can bring life to your web page. Watercolor typeface gives the impression of a fun-loving and friendly attitude, so it is great when you want to emphasize a down-to-earth and personal approach behind the brand or product. Watercolor styles are appealing because they feel handcrafted, making the design appear special and unique.
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Author: EKATERINA NOVOSELTSEVA