How to make the Best Culinary Recipe Videos Ever! (Part II)
There’re just so many pro tips that these wonderful cooks can offer to spice up our videos. If you haven’t read our formulae for ‘How to make the best culinary recipe videos ever’, click here! These tips are for advanced level cooks who already have a strong following on your channel and other social media accounts!
- Impress Your Brand on your Customers
Making recipe videos is not the main priority of the lady behind KitchenTigress. That’s why you’ll see her blog URL before and after every video uploaded, and that’s the main point actually. This is consistent throughout all her videos. You’ll be able to access a massive archives of tried and tested yummy Singaporean and local recipes at her blog. I’ve tried some of them myself and boy did they turn out good! Use stills to capture and direct your audience, it worked for her, and I’m sure it will for you too!
2. Use Subtitles For Clarity
Food is universal but language isn’t. My personal prejudice lies in Japanese recipes- they provide the absolute and most aesthetically pleasing food, but shame that I don’t understand Japanese. This is where subtitles come in. Cooking with Dog ensures subtitles in every video, and even though KitchenTigress speaks English, she chooses subtitles instead. That’s because it allows her to express her fiery and intelligently sarcastic nature which will sound plain crude when said.
This video on macarons from Kitchen Tigress has garnered more than 50,000 views in 2 months. You can’t blame her- there is no voiceover at all in the videos and her comments are absolutely the best!
3. Have an Inclusive Experience!
The only way to break the barrier between you and your viewers is to make them feel included! Humans are humans afterall, and being naturally self-interested animals, it’s always effective to fan the fires of their pride once in a while.
This is most efficacious way for culinary and DIY video stars to engage their viewers is by asking them to share their handmade creations! Unlike more common genres like music and video games, DIY videos can go beyond commands and comments to shared experiences! If you’re really dedicated like KitchenTigress, she also replies queries on the comments section of her blog for those who tried her recipes who didn’t quite get it right. This is a quick way to get more followers on other platforms of social media such as Instagram as well, and not only followers; but loyal ones!
