NowPow Names Cathryn Crookston as Head of Sales

CHICAGO, May 14, 2019 — NowPow, a referral platform that gives everyone access to the social and community resources needed to support whole person care, has named Cathryn DeGraff Crookston, RN, BSN, as head of sales. Cathryn joins NowPow after 14 years with Emmi Solutions (Wolters Kluwer).

Cathryn worked as a nurse in clinical settings for several years before joining Emmi Solutions in 2005. While with Emmi Solutions and Wolters Kluwer, she built her skills in customer service, clinical sales support, and sales leadership. She also helped to pioneer and validate the concept that engaging patients leads to better outcomes, improved patient experience, and lower cost of care.

“Cathryn is a passionate healthcare technology professional who brings nearly 15 years of experience in new business development and sales leadership to NowPow,” said Rachel Kohler, CEO, NowPow. “Her nursing background also gives her first-hand knowledge of the challenges providers grapple with every day, which makes her a trusted advisor in the healthcare space.”

Cathryn’s main focus will be to continue NowPow’s trajectory of rapid growth.

“NowPow’s mission is to help organizations and communities build connections to better the lives of the people within them and those they serve,” said Cathryn. “It’s exciting to be part of a team and company so invested in making preventive care a reality for all people — whether they need to stay well, manage with chronic conditions, or care for others.”

Cathryn has a bachelor’s degree in nursing from Purdue University, and is a member of Sigma Theta Tau Nursing Honor Society and the Society of Participatory Medicine.

About NowPow

NowPow is a women-owned and led technology company that connects health care to self care. NowPow, whose name is a play on “knowledge is power”, is a multi-sided referral platform that includes a local community resource directory, social determinants of health (SDOH) screenings, resource matching algorithms, closed loop referrals, and more. NowPow uniquely connects both sides of the referral process, to better support a community’s entire network of health and social resources in order to help people get well and stay well. For more information, visit and engage with us on LinkedIn, Twitter, Facebook and Instagram.