I am one of those guys, fortunate enough to hit the lakes pretty much once a week. About a year ago, I inherited my grandfather's boat.

UPDATE: I have added a few pictures of me and grandpa at the end of the article.

Growing up in this boat, it was my grandfather who taught me how to fish and how to be a man. The many fish and life stories he would tell. The adventures of growing up during a different time.

My grandfather had two mystical powers:

  1. He could fall asleep anywhere in any position
  2. The famous last cast.

Most days we would’t catch many bass, and I was okay with that. …


Omnichannel marketing is a Madison Avenue marketing wizard’s dream come true. Just imagine what Don Draper could have done with unlimited around-the-clock access to his customers

Considering that 85% of online shoppers will begin a purchase with one device and then finish with another, omnichannel marketing simply cannot be overlooked. It’s only going to become more important as eCommerce continues to augment physical businesses of every kind.

Omnichannel marketing is not a plug-and-play solution to all of your marketing woes, however. Incorporating multiple networks and analytic platforms into your existing marketing campaign brings a lot more moving pieces into your marketing campaigns.

Using omnichannel marketing effectively involves both logic and creativity. …


Nestled along the sugary Florida coastline of Longboat Key is a Florida beach resort. This family-friendly beach resort pairs the unbelievable views of sunsets, sunrises, sand and surf with all the amenities of a hotel double the price. This affordable and family-friendly beach resort — Casa Del Mar, will be an annual trip for years to come.

We love the white sandy beaches of the Florida coastline on Longboat Key Beach. This is exactly why I booked it for my family’s latest Florida beach vacation. It’s everything I’ve been searching for — and more! …


E-commerce sales around the world are expected to reach $4.5 trillion by 2021.

For large and small businesses alike, digital marketing is more important than ever. Strategies range from content marketing to implementing SEO and increasing engagement on your business’s social media. But did you know the world’s number one search engine can help you make advertisements for your business too?

By learning how to use Google Ads (formally Google AdWords), you can start marketing your products and services to Google users that are looking for what you offer.

Google Ads takes a little time and a little know-how to get started. …


Everyone makes mistakes. But in the world of marketing, some mistakes are far greater than others.

If you’re brand new to the digital marketing sphere, it’s easy to find yourself overwhelmed by the sheer number of terms and options available to you.

Don’t sweat it, this is entirely understandable. If you want to compete in today’s market, you’re going to need to come up with a great strategy for your brand.

One of the best ways to create a custom strategy is by looking at what you shouldn’t do. …


Residing just south/southwest of the hustle and bustle of Tampa and St. Petersburg metropolitan areas, Longboat Key is bursting with the laid-back attitude of the tropical paradise for which Florida is famous — the very same atmosphere that keeps tourists coming back year-after-year and encourages some to take up residence forever.

The quaint beach town is chalked full of promise and loaded with all sorts of recreational activities that’ll mark Longboat Key as a cherished destination for years to come.

Accommodations On The Beach

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Casa Del Mar Beach Front Resort Longboat Key

One of the most affordable beachfront resorts located on Longboat Key, Casa Del Mar offers guests all the amenities available at other accommodations without the rigid minimum-stay policy. At Casa Del Mar, guests can book a four- or seven-night stay — or longer, if they desire. Located just steps away from the beachfront, Casa Del Mar’s guest rentals are fully furnished. …


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LinkedIn’s 2017 Global Staffing Trends report stated that staffing and recruiting leaders around the world were focusing on growing business this year. Fifty-three percent of them expected their budgets to increase.

As companies plan to grow, the digitization of HR is becoming even more prevalent. Large companies like BP, are trading in their legacy systems and opting for fully automated, digital platforms to manage their HR and payroll services.

With the advent of the human capital management (HCM) movement, it’s no surprise that automation and digitization are moving to the forefront of HCM technology.

What is Human Capital Management?

Human capital management is an approach to people resource management. The approach is built on the idea that employees are assets. Assets who offer skills and value you can measure and enhance. …


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Link building strategies for the mere mortal.

From the standpoint of a marketing agency, the greatest advice I can give to you about link building is that it all starts with your content.

You can attract a million people to your website. But, if they don’t like what you have to offer, then it’s a wasted opportunity. Therefore, fill your website or blog with content that provides value to your users and the back links will come naturally.

Writing great content takes time and effort, though. …

About

Jason George

Athlete, outdoorsman & marketing executive. I enjoy hunting, fishing, training/coaching Brazilian jiu-jitsu, and MMA.

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