I Can’t Tell You Why Our Business Is Growing
Ali Mese

“Conversion funnel is a good servant but a bad master”
Very well written article. I understand the industry seems more focused on optimizing the numbers rather than creating value.However, I believe customer funnel is a good indicator of where the problem lies. It is a tool that indicates whether I am offering my customers the best possible service in their decision journey, and if not, where is the roadblock.It all depends on how you use it.

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