To be honest, I wasn't sure what the term Information Architecture means and what does it specifically cover. My first though was, that IA is an umbrella term that covers the same stuff as UX design and Interaction Design do. Well, I've done some research on the term and found out that it is basically a combination of knowing how to organize and label information environments such as websites in order to create and design a content in an effective and sustainable way for a user. Ufff, long sentence. But anyway, IA is a good foundation for a user experience and it is an important part of it.

This science is getting more and more attention in these days when the highlight is to enhance the human-centric approach. The year 2018 is approaching us fast and I have gathered some of the trends that seem to influence the Information Architecture and UX community.



Information Architecture is an important support for AI. It correctly structures and organizes data that drive the product. Technology is getting more personalized and individually tailored and AI with machine learning play an important part in it. The great example is personalized recommendations. It learns from the user/customer and makes suggestions based on her behavior. We will see more products and services that will integrate the technologies in the next year.


source: amazon.com

Screenless experience is the future. Amazon has Alexa, Apple has Siri and Microsoft has Cortana. What’s next? According to the buzz, it seems that the future should bring an alternative or even a full replacement of graphical user interfaces that we are used to nowadays. Error handling is one of the most important pains where IA should definitely get stronger, with the better VUI functioning and understanding the device earns a trust from the user’s side.


source: theverge.com

The user is more interactive and excited about using a product on a long-term basis when it is directly related to her emotions. In the tech world where everything seems to be polished and disconnected, the user wants to feel connected with the device and she wants to know that it cares about her as it would be a normal human connection. Apple Keynote introduced iPhone X with its new feature called Animojis. The feature uses the facial recognition integrated into the front-facing camera and transfers your facial expressions to the digital world.


Augmented reality is not a new term. But from the user experience side, it still does need some enhancements. AR is based on noncommand user interfaces, it means that tasks are accomplished using contextual information collected by the computer system and not by user-provided commands. So the Information Architecture needs to be very detailed and thing in terms of minimising interactions to perform a task and make the process simpler.

To conclude the article knowledge, it is obvious that all of these technologies I’ve mentioned are already functioning on the market but lack in many cases the flawless experience and the user’s trust because of it. So the year 2018 will be basically more about enhancing the devices and technologies Information Architecture and User Experience.