MY SPACE MY COLUMN: BUSINESS MANAGEMENT TEACHING AND LEARNING THROUGH THE MEDIUM OF MOVIES

The traditional method of teaching and learning through lectures, role playing, Case Studies can be enhanced through the medium of teaching through movies. The movies can be helpful to understand the culture and the way of life across countries and across different generations. The gradual change in culture, change in the lifestyle of the people, change in the standard of living and consumption of various goods and services, with the product at one point of time considered as luxury becoming the necessity can be learned and observed. Movies on the business ethics and corporate social responsibility can awaken the learners’ interest and communicate the concept and principles of business ethics and corporate social responsibility in an effective way. Movies on marketing management and salesmanship can highlight the role of marketing executives in the business firm, their duties and responsibilities, the issues and challenges faced in marketing management and salesmanship profession and the role of customer satisfaction with the product or service in the business success. Movies can be an effective medium to teach corporate governance. Movies on the world of fashion, event management, ad agency, human resource management can provide a glimpse of the role, issues and challenges in a particular business department, area or function. There can be an interactive session after the screening of the movie, the group discussion can provide better insights into the business scenario, business issues and challenges, and provide a better understanding of the business concept to the learners.

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