PinnedSunil MehtainAudienceGraphSo you’re posting to YouTube… what are you getting back?So, how should you leverage YouTube’s amazing reach? Use it for lead gen at the top of your funnel. Post videos to YouTube to grab likely…Jan 11, 2022Jan 11, 2022
Sunil MehtainAudienceGraphInvest in Engines, not ToolsA recent piece by Gartner said that organizations should invest in “Invest in predictive and autonomous digital projects.” How is this…Sep 8, 2022Sep 8, 2022
Sunil MehtainAudienceGraphMedium posters can now post topic-driven videosFor all of you who post on Medium — we have news! If you add video to your posts, you can now add topic-driven videos to your posts. They…Aug 4, 2022Aug 4, 2022
Sunil MehtainAudienceGraphWhy video doesn’t drive engagementMost content on the web invites engagement. Except video. We’ve gotten used to consuming video like we consume television. We watch and…Jul 14, 2022Jul 14, 2022
Sunil MehtainAudienceGraphYour video gets thousands of views. So what?Rude question, right? I just spoke with someone whose video got over a half million views. Did they get any leads from that? Nope. If you…Jun 23, 2022Jun 23, 2022
Sunil MehtainAudienceGraphBoost Video Engagement with TopicsHave you ever come across a video that looks interesting, but then you see it’s way too long and you can’t watch it all? Maybe you’ll watch…Jun 22, 2022Jun 22, 2022
Sunil MehtaWhat’s Your Event Data Strategy?Do we need a data strategy? Of course. We always have, even when we just did in-person events to generate leads and retain customers.Apr 23, 2021Apr 23, 2021
Sunil MehtaThe Case for Audience IntelligenceIt’s all about your audience. The more you know about each attendee, the more likely you are to engage with them on what matters. While…Apr 7, 2021Apr 7, 2021
Sunil MehtainGraph AIIs your network giving you what you need?What I get most of the time is requests for connections, followed immediately by unwanted solicitations, which lead to nothing. If I go to…Nov 19, 2020Nov 19, 2020