How to use SEO as a digital marketing strategy: A beginner’s guide
Everybody knows that the digital space is a great place for marketing, and it has been so for quite a while now. Those who already trust the internet for most of their lead generation know the importance of SEO. But for the amateurs in the industry, expert marketing guru, Sunil Saldanha of V-care will explain in detail the various aspects of SEO and its impact on a business’s digital activities in this article.
What is SEO?
SEO or Search Engine Optimization is an organic way of enhancing the online visibility of a business organization. There are many ways of doing that, but SEO is one of the most effective ones. In literal terms, SEO actions optimize the website or the blog site of the company to grab attention of the search engines.
How does SEO work?
The search engines like Google, Bing, Opera or Yahoo crawl through the various websites to find results of a particular search. More similarity they will find with the words searched and the content on your site, higher up in the ranking your website will be. This is not the same as paid advertisements for visibility. SEO is an organic way to make your online presence better and reach out to more potential customers.
Things to keep in mind
Sunil Saldanha of Thane, a veteran in this field, points out four vital points to remember in SEO.
a)Content matters the most
Whether a customer will stay long enough on your page to become a client depends on the website content. Remember, they will not navigate through to find the best thing about your site; you will have to give them that at the first chance. Keep your home page interesting, informative and creative enough to grab attention.
b)Enlist to directories with the right keywords
If you are tapping the unknown market too, then remember to enlist your company to local business directories, like Yellopages or Google Business. When someone searches for a company with similar services or products as yours, with the right keywords, your company will be ranked higher up if it is in the search engine directory already.
c)Headers and Alt Texts
The first thing search engines look for is the headers 1 and 2. Try to be very specific in the message you want to give to your customers about your business in the headers, as most people form an opinion right from what little they see on the search engine, even before clicking. Alt texts are the captions that accompany images. Using this you can get detected via pictures as well, since search engines can scan only written words.
d)Backlinks and external links
Getting another blog site or article hub linking your website in a relevant write-up is a great way to increase traffic. In return, you can offer external linking to that site from your own. This way you get more views, as well as a mutual support on the internet.
