PinnedSunil ThomasAdTech vs. MarTech — The (unfortunate) Data DifferenceWhat would business growth and profitability look like if growth marketers used an unlimited amount of first-party user behavior data?Dec 8, 2022Dec 8, 2022
Sunil ThomasUnlock the Value of First-Party Data and the Trends that will Follow in 20232023 MarTech trendsJan 6, 2023Jan 6, 2023
Sunil ThomasThree essential lessons that Badminton taught meFor the past 15+ years, I have focused on badminton doubles and mixed doubles, so the discussion below is from a team sport perspective.Dec 19, 2022Dec 19, 2022
Sunil ThomasUser Segmentation is key to make your Funnel Reports ActionableGrowth Hackers, Digital Marketers, Product Managers have made funnel reports an integral part of their repertoire for understanding…Jun 7, 2016Jun 7, 2016
Sunil ThomasHow to evaluate a mobile user engagement platform?The mobile app landscape is evolving daily, creating real-time customer expectations. Caught in the hailstorm, mobile app developers and…Feb 9, 2016Feb 9, 2016
Sunil ThomasThe dirty little secrets of transitioning away from ParseHow can I make my mobile app work again?Feb 1, 20163Feb 1, 20163
Sunil ThomasCruising the Mobile App Engagement HighwayThe mobile apps world has arrived too fast. Adoption is growing rapidly, and in this race for survival almost every app developer is…Dec 9, 20151Dec 9, 20151
