Communications Studio I: Typeface Video

Adjectives of Gill Sans

When thinking about how to set the tone of the video, thinking about the adjectives was very helpful.

Authoritative

Safe

Practical

Clean

Crisp

=> British modernist typeface

Music Choice

Music that is that is classic yet not too flat or boring

  1. Not for Nothing- Otis McDonald
  2. Sneaky Snitch- Kevin Macleod
  3. Milk- StarRo
  4. Barbarian- Pierlo

=> chose Milk- StarRo for its classic yet variety

For the Milk, I had to recompose the music so it does not have an abrupt ending and includes the variety of whole song in 45 seconds. Thus I cut some of the part to recompose an hour long music into 45 seconds.

Story Board:

Paper Version : In the story board I tried to draw out for each frame and explain what kind of movement should be made in each of them. However, once I started the aftereffect, I had to go over and make some electronic representation for some of the frames because it was hard to explain just by drawing.

Electronic Version:

Initial Script:

  1. Inspired by Edward Johnston’s P22 Underground Typeface
  2. Made in Britain by Eric Gill in 1928
  3. Based on Classic Roman Proportion
  4. Three characteristics of humanist San-serif
  5. Wide range of weights from Light to Bold
  6. Special (recognizable) Letter: double storey ‘g’
  7. Adjectives (the reason why certain company use this typeface)
  8. Used in: British Railway, Penguin books cover, BBC…etc
  9. “The English Helvetica”
  10. Ending Credit

Final Script (Highlighted part is where I changed) :

1. Inspired by Edward Johnston’s P22 Underground Typeface

2. Made in Britain by Eric Gill in 1928

3. Based on Classic Roman Proportion

4. Three characteristics of humanist San-serif → Decided to focus on flared Legs (calligraphic structure)

5. Wide range of weights from Light to Bold → revealed in the beginning

6. Special (recognizable) Letter: double storey ‘g’

Adjectives (the reason why certain company use this typeface) → don’t need to include whole range of adjectives

7. Used in: British Railway, Penguin books cover, BBC…etc

8. “The English Helvetica” → decided not to include

9. Ending Credit

Reflection After the Desk Critique:

Throughout several desk critiques, I discussed with various instructors and improved upon their advice. One of the most helpful advice was suggestion to show the wide range of weights in the beginning of the video to give audience an idea how Gill Sans looks like. Also I was confident to follow the beats to lead the main flow of the video because many the instructors advised me to play with the music and enjoy its existence in the video.

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