The Case for Instagram

Earlier this week, Instagram unveiled its newest feature ‘Stories’. Sound familiar? Obviously, you’ve probably either noticed yourself upon using the two apps or the amount of media coverage this controversy has received.

One of Snapchat’s most popular features are its ‘Stories’ where users can share pictures or videos among their friends or followers that disappear after 24 hours. Users can post more content without spamming feeds and it also encourages more casual content since it’s only on display for 24 hours. But now, it is also one of Instagram’s controversial features.

Snapchat performs much better on iOS than it does on Android, this is a fact. Why? Because Snapchat does not care about its Android users, and majority of development goes into iOS. I’ve used the app on my past devices; iPhone and Android so I can side with the performance in favor of iOS. However, the majority of Snapchat’s users are probably from iOS which makes sense for Snapchat to dedicate its resources there.

I only have one smartphone that I can compare the two apps, which happens to be an Android device. But just comparing what I can, vieiwng Instagram’s ‘Stories’ feels more fluid compared to Snapchat’s. There is also a noticeable difference in camera quality, not much surprise here. While photos and videos shared through the Snapchat are terrible compared to quality of photos they are actually capable of producing through the native camera app, Instagram does a better job than Snapchat.

I don’t doubt that Snapchat’s users will remain loyal to posting on their Stories on the original platform, after seeing people promoting their Snapchat accounts via Instagram’s Stories in protest, I assume.

But the important thing here is that this is creating competition between the Social Networks. Each network executes its own portfolio of features well, and when other apps try to mimic other platforms and publish new apps, it usually ends up a failure. Maybe plain old ‘copy-paste’ is what is needed in order to foster direct competition in this industry.