Applications 1 — Panel Report
One Bus Away is one of the most happening apps, as far as Seattle is concerned. It’s interaction design process was complex to say the least, as the amount of research and licensing processes that went behind linking the timings displayed on the screen to the servers seemed to kind of distract the creators, as the initial user interface required multiples edits and updates to propel the app to a usable level, which could be utilized to its optimum potential. It was extremely interesting to see how the creators of the user interface might have been oblivious regarding how the specifics of their design might be misconceived or misused by the users. Finalizing the design required analyzing tonnes of user reviews and, since OBA was a startup and needed to expand its customer base, optimizing the app so that it met most, if not all, of it’s users’ needs and expectations.
The usability testing project for Nordstorm was one that interested me the most as it required interacting and observing their potential customer base react to changes they made to their website, not verbally, but in terms of their manner of usage, or in other words, how well it attracted the website’s users to do what Nordstorm wanted them to. Laura Barboza explained how the three different sets of first person experiments led Nortdstorm to develop their “Anniversary Sale” website (purchase wall) as it is visible today. She emphasized on the range of possibilities and variance of the different sets of tests that were conducted in order to look at the website from as many viewpoints as possible and gain as relevant data in respective situations.
For my interaction design sprint, even though my user interface for the app seemed to be optimum, I had no data to compliment that as I hadn’t tested the app outside of the classroom. Gaining a few data points on what might have improved the interaction design might have given me a much better platform to update my POP app and make it more suitable for its hypothetical potential users. There was a similar problem in our usability testing sprint. Even though, we gained a lot of data regarding the pros and cons of the microwave, we hadn’t instilled a multitude of possibilities into our tests, in terms of the tasks, the situations and even the group of users.