The sense of entitlement comes from the titles that we are now permitted to give ourselves. It’s so easy these days to “set-up” a business, incorporate, register a domain name and voila you’re a CEO, head honcho. This means you now feel you’ve earned the title. Not so. I really feel that it’s the labeling and titles that affect the psyche. As a start-up business the founders should consider simply calling themselves “owners”. There’s an inherent difference. Better still, just do your business and lead without title. Being a CEO or founder doesn’t mean a darned thing until… like you said, it makes a difference and adds value.