
…signer. While the former group has become more and more specialized in shaping the way things look, UX Designers has distanced themselves from aesthetic decisions to be able to focus on how things work — and on how technology can deliver on real, research-proven user needs and pain points.
We then moved into experiences that existed way beyond a single screen or flow. The vision of users transitioning across multiple touchpoints in a seamless and connected experience has brought attention to a new figure in the digital product design ecosystem: the UX Designer.
Interfaces then evolved and interactions became more sophisticated — including sites in Flash, RIA (Rich Internet Applications), and increasingly interactive widgets, soon to be followed by the advent of smartphones and touch interfaces. It was the era of the Interaction Designer.