Influencer Marketing powered by Monster Energy
Monster Energy is an energy drink introduced by Monster Beverage Corporation, formerly Hansen Natural Company back in April of 2002. ¹
Monster Energy sponsors the Monster Energy Supercross series as well as several teams within the industry, such as Pro Circuit Kawasaki, Monster Energy Kawasaki, Cycle Trader Yamaha and others. In addition, they sponsor several supercross and motocross riders.
Adam Cianciarulo is a professional Motocross racer for Monster Energy Kawasaki. He currently has 647k followers on Instagram. Adam is an amateur motocross prodigy. He was just recently crowned the 2019 Motocross champion. During the series, he never once finished off the podium. His story isn’t without heartache. He has been plagued with injuries while being in contention to win championships, but had to bow out gracefully to endure many surgeries. “ Since that day, Cianciarulo’s pro career has been marred by injuries, but in that time the team has never wavered in their support of him.” ² 2019 was supposed to be his year in supercross. In fact, he was leading the series up to the final round in Las Vegas. However, a small tip over caused some major damage to his handlebars which made the bike extremely difficult to ride. Please keep in mind that riding on a supercross track with a perfect bike is no easy task. Ultimately, Adam lost the supercross championship.
Adam Cianciarulo is well spoken public speaker. His podium speeches and interviews are probably the best in the industry. I can’t think of a better person to represent Monster Energy or any other sponsor that would be highly interested in promoting their product. If Adam Cianciarulo is promoting a product, I would definitely check it out. In today’s environment, your social media following has a lot to do with your worth. Adam Cianciarulo has amassed a tremendous following on social media not only because of his popularity, but also his creativity and honesty in his social media post as well as his vlogs.
“After being sidelined with injury quite a bit, I learned and understood it’s not healthy to value yourself solely based off your performance and results. That may sound obvious to some, but when you love something as much as I love this damn sport, the lines can become blurred. Then came Vegas this year — and we all know the story. I remember riding back to the truck, and somewhere between the shock and disbelief, I understood that all the things I thought I learned were being put to the ultimate test.” ³
Just coming off his 2019 Monster Energy Cup win, Adam looks to be a favorite to be on the podium each week for 2020’s Monster Energy Supercross series. “In his debut on a 450 Kawasaki, Adam Cianciarulo held off teammate Eli Tomac in a hotly contested final Main to win the Monster Energy Cup at Sam Boyd Stadium: One race; one win.” ⁴
One of the reasons I believe Adam Cianciarulo was picked up by Monster Energy Kawasaki was because of his marketing potential. Don’t get me wrong, I also believe Adam will win some races during the 2020 Monster Energy Supercross season which starts up in January. A combination of being well spoken, athletic prowess and being a fan favorite makes Adam Cianciarulo a winning combination for any sponsor. For your return on investment (ROI), Adam Cianciarulo is a great business opportunity.
References
Christopher Palmeri (JUNE 2005) Charging at Red Bull with a brawny energy brew retrieved fromhttps://web.archive.org/web/20120625182204/http://www.businessweek.com/magazine/content/05_23/b3936409.htm
Chase Stallo ( August 2017) ADAM CIANCIARULO AGREES TO EXTENSION WITH MONSTER ENERGY/PRO CIRCUIT KAWASAKI retrieved from https://racerxonline.com/2017/08/21/adam-cianciarulo-agrees-to-extension-with-monster-energypro-circuit-kawasaki
Adam Cianciarulo (November 2019) Adam Cianciarulo official Instagram page retrieved from https://www.instagram.com/p/B5Br7JfgJfk/?utm_source=ig_web_copy_link
Dan Beaver (Oct 2019) Adam Cianciarulo serves notice with Monster Energy Cup win retrieved from https://motorsports.nbcsports.com/2019/10/20/adam-cianciarulo-serves-notice-with-monster-energy-cup-win/