Sales figures from another world. At least that is what Amazon‘s annual report looks like at first sight. 27% growth and a sales volume of about $136 billion are just too extraordinary for any company trying to compete with Amazon, and, as the detailed analysis is going to show, the actual GMV could very well be $200 billion or even $250 billion. The corporation probes into business sectors that were not even recognized as such a few years ago, and, as the latest figures prove, it can also earn money with it if necessary. These are bad times for the…


At years and as always it is time to get the glass ball out. What happens with the many retailers and brands in the next years. What is the big next thing after Amazon SEO and TMALL? Where can you earn money in the future? Unfortunately there are very few thoughts about this issue. Jochen Krisch currently plays around with a model that shows four possible directions (platform, marketplace, experience, verticalization). The introduction of Amazon Echo and other “screen-free” devices make the forecast however increasingly difficult. Unfortunately, in most of the current trading strategy papers I still often find the…


This is an excerpt of “The E-Commerce Book” — the best selling book about E-Commerce and Amazon in Europe.

Regardless of the prospects of high sales it offers manufacturers — or indeed pre­cisely because of these prospects — Amazon is not benign. The Trojan Horse, the Pied Piper of Hamelin, Hansel and Gretel, or indeed Doctor Faustus: you can choose your cautionary tale and apply it to the way relations between manufacturers and Amazon tend to run their course. First, the Giant is all sweetness and light, buying in product at attractive conditions, providing the Maker with plenty of sales…


The Best Shop System| Endgame Fallacy

Four years ago, I offered my first assessment of the shop system status quo and two years ago came the update that Shopware had undoubtedly proven itself as the clear winner in the SME segment. The German version of the update,Das beste Shopsystem 2014 — Anspruch und Wirklichkeit” (The Best Shop System of 2014 — Aspirations and Reality) was visited well over 100,000 times and now, after a further two years have passed, it’s time for the update itself to be updated! Back then in 2014, I wasn’t personally active in the shop…


Microservices and Unicycling

Image: fotolia.com © viz4biz

The first code.talks conference, held last month in Berlin, had various panels focus on the topic of microservices. After the unspeakable NoSQL hype of about two years ago had reached its peak “Why are you still working with relational databases?”, the topic of microservices was brought to the fore in discussions about back-end technologies. In addition, with React, Node & Co., the front-enders have developed quite a unique little game that, it seems, nobody else can see through. After about two years of Spryker, I have had the pleasure of being able to follow these technical discussions…

Alexander Graf

// Founder spryker.com // Founder von etribes.de // Publisher kassenzone.de // Author of “The E-Commerce Book” //

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