Shiva SubramaniamIs PR shy of Digital?Public Relations (#PR) has existed for a while: in avatars ranging from commissioned art work to propaganda and publicity. The latest in…Jan 6, 2015Jan 6, 2015
Shiva SubramaniamIntent in ContentTalent acquisition has been a key challenge for most companies. Especially if you are a mid-sized or small player. Presumably, with little…Dec 15, 2014Dec 15, 2014
Shiva SubramaniamPurpose and its Role in Content MarketingContent is to marketing what product or service is to an organisation. And marketeers need to explore content with the same lens that…Dec 10, 2014Dec 10, 2014