Instagram Influencer Marketing Guide

Instagram is one of the most popular social media platforms in the world. It’s the second most popular social media channel after Facebook. While advertising on Instagram works very well, what usually works even better is Influencer Marketing. Instagram is full of Influencers who share their life with their followers and promote brands they believe in. Adding Instagram Influencer Marketing to your strategy can be a huge boost to your sales and brand awareness.
So how does it work then? And how to get started? This guide will give you an idea of how to succeed at Influencer Marketing on Instagram. If you’d like to have more detailed information about the topic, sign up for our upcoming Influencer Marketing Webinar, which will be held next week on Wednesday the 12th of September at 10 AM GMT. Sign up here: https://www.supermarcomms.com/influencer-marketing-webinar
How To Execute An Instagram Campaign With An Influencer?

Once you have selected the influencers you’d like to work with, you can start planning and executing your campaign. There are several ways on how to do this, here are some examples:
1. Sponsored Posts On Instagram

This type of campaign is probably the most popular one, and the easiest to execute. The selected Influencer will be creating a post for your brand and product by featuring it in their content and telling the story behind it.
2. Instagram Contests

You can also arrange a giveaway with the Influencer. The selected Influencer will be having a contest on his or her account, giving away your company’s products. In order to enter the contest, the attendees must for example like the contest picture, follow Influencer’s and your brand’s account and the winner will win your products. This is an easy way to create more awareness around a product launch for example.
3. Branded Content On Your Instagram Account

The content created by Influencers can also be featured on your brand’s account. The content will be published by you but the content is created by an Influencer using your product. This will give your company’s Instagram account more interesting and authentic content. This is also a great way to promote new products.
4. Brand Or Product Reviews

Influencers could also review your products so their followers will get more information about them. This can be a short video on Instagram Stories, a longer video post, or a written review posted with a picture of your product. This type of content is perfect for raising brand awareness, building trust, driving traffic and conversions.
5. Leveraging Your Customers To Share Your Products

One very effective way is to ask your customers to share their experiences on Instagram too. You can encourage all your customer to post a picture on Instagram and tag your account. This way, you’ll get very authentic and honest content for your brand. This is a very effective way to create brand awareness and trust.
Whichever type of campaign you’re choosing, you should always provide each Influencer with a custom discount link or code which they can share with their followers. This way you will also be able to track the ROI of your campaign.
How Much Does It Cost To Collaborate With Instagram Influencers?

Instagram Influencers are professional content creators and it’s very unlikely they will be promoting your products for free. The price tag depends on the number of their followers and engagement rate.
So-called micro-influencers, which have less than 1000 followers will sometimes work in exchange for your products and maybe an additional fee of $20–50. These types of Influencers tend to have higher engagement rate compared to more popular accounts, and for this very reason, they can be quite effective.
Influencers under 10k followers usually charge around $50–100, this depends on what kind of content are they creating and how many posts are they posting. More popular Influencers with more than 10k followers, but under 100k followers will charge anything between $100–1500. Besides the follower number, you should always be interested in their engagement rate as well, as this number tells how many followers are actually seeing and reacting for the content created.
If you are planning to work with influencers in the 100k+ range, you need to be prepared for the hefty price tag. An Influencer who has this high number of followers is a professional who has worked very hard to create her community and you can be sure you the price will be thousands of dollars. Not to mention the Influencers with more than 1 million followers, who will charge tens of thousands of dollars for one post.
You should always choose the right Influencers to match your targets and goals. Sometimes it is better to choose many Influencers with a smaller following number to get more content for example. And then again, those big names are charging for nothing, once they post about your brand, it will be seen by a huge group of people who trust and admire those Influencers.
How To Choose The Right Influencer To Work With?

While the follower number is very important, the engagement rate is just as important. High engagement rate means their followers are paying attention and engaging with their content. Generally, the engagement rate should be around 2–3%. A ratio of 4–6% is excellent and the posts with more than 10% engagement rate are considered viral.
As always in marketing, you also need to be sure you’re reaching the right target audience. Instagram offers very good analytic tools and every professional Influencer should be able to tell their follower demographics. The right Influencer should be in an age group you’re targeting, having the location you’re looking for, and their content should support your brand’s interests.
The quality of the followers should also always be checked. Some Instagram users use bots in order to grow their accounts and this will usually lead to a situation where their followers are other bot accounts. If you’re a fitness brand, for sure you’re looking for people who are interested in fitness as well. In order to reach the right people, you should check if your Influencer’s followers are real people, and what kind of content are they posting. Luckily Instagram shares every user’s follower lists and this can be used to check whether the followers are real or not.
How To Track The Success Of The Instagram Influencer Marketing

To make sure your marketing choices are working, you should always have clear goals in mind before starting any collaborations. Influencer Marketing on Instagram can be used to achieve all kinds of goals. Some of the most common performance metrics on Instagram Influencer Marketing are:
- Followers — new followers on your Instagram account
- Engagement rate — likes, comments, shares, etc.
- Website traffic — customers visiting your website
- Sales — conversions and revenues generated
- Brand image — how people are talking about your brand
Ready To Kickstart Your Next Campaign?

Instagram Influencer marketing is very popular and can be very effective for your brand. Instagram is full of all types of Influencers from travel to fashion accounts, healthy lifestyle to beauty Instagrammers. Are you ready to start your next Influencer Marketing Campaign? We would love to help you out, please get in touch: super@supermarcomms.com
If you’re still unsure about Influencer Marketing, join our FREE Influencer Marketing Webinar on Wednesday the 12th of September at 10 AM GMT. Sign up here: https://www.supermarcomms.com/influencer-marketing-webinar
Looking forward to meeting you there!
