Blogging Vs TikTok
If you are wondering which platform is better for your brand, consider these pros and cons of Blogging and TikTok. Generally, blogs appeal to older audiences while TikTok is more popular among younger viewers.
The algorithms in TikTok favor videos that contain trending music, while blogs do not feature built-in advertisements. Nonetheless, TikTok’s built-in ad structure may not be ideal for your brand.
Blogs appeal to older audiences
For bloggers, a key aspect in making a blog appealing to an older audience is to find ways to engage their interests. For example, older readers may want to learn about dating, insurance, vacationing, or staying active.
You can also include topics such as retirement and health care. For example, your blog could have daily crossword puzzles to keep your audience engaged.
Older audiences are also interested in learning more about specific topics, such as retirement or hobbies.
In a recent study, researchers found that almost half of all people who read a blog do so for educational purposes. Twenty percent of people read blogs for entertainment purposes, while twelve percent read blogs for news and industry trends.
A full six percent of consumers have purchased a product or service based on a blog…
