Robert Tercek – Medium

Robert Tercek

Robert Tercek

You don’t have one digital identity. You have hundreds. That’s a problem.

Most of the 4.38 billion people who use the Web are clueless about how sites make money. Who pays for all the “free” content?

Jun 10, 2019

You don’t have one digital identity. You have hundreds. That’s a problem.

Jun 10, 2019

Robert Tercek
in
ID in the IoT

Reinventing the Barcode: the picture that drives planetary-scale commerce.

As artwork, the barcode may not impress you much. But as a technology, it is a phenomenon. Barcodes shaped the global economy.

Jun 9, 2019

Reinventing the Barcode: the picture that drives planetary-scale commerce.

Jun 9, 2019

Robert Tercek
in
ID in the IoT

Artificial Intelligence is completely reinventing media and marketing.

As artificial intelligence pervades media, it will transform marketing and advertising. The results are going to be really weird.

Jun 4, 2019

Artificial Intelligence is completely reinventing media and marketing.

Jun 4, 2019

Robert Tercek
in
ID in the IoT

The Decline of Mass Advertising and the Rise of Influencer Culture

The collapse of broadcast TV is a crisis for brands, especially producers of consumer goods. Will synthetic personalities (powered by…

May 29, 2019

The Decline of Mass Advertising and the Rise of Influencer Culture

May 29, 2019

Robert Tercek
in
ID in the IoT

How to construct a brand identity in ten minutes

How would you explain brand identity to people who were completely unfamiliar with the concept? I’ve done it. It wasn’t pretty but it…

May 15, 2019

May 15, 2019

Robert Tercek
in
ID in the IoT

The Rumored“Death of TV” Is Really About Transforming Brand Identity and Advertising

It’s not news to say that the Internet is cluttered with fake information. Everybody knows the web is stuffed full of pernicious nonsense.

May 6, 2019

May 6, 2019

Robert Tercek
in
ID in the IoT

Is Product Identity the Most Ambitious Public Art Project in History?

The richest and most powerful people have always commissioned artwork as a way to project power. TV advertising supersizes power.

Apr 4, 2019

Is Product Identity the Most Ambitious Public Art Project in History?

Apr 4, 2019

Robert Tercek
in
ID in the IoT

Product Identity is a tale told twice, in pictures.

There are two separate identity systems for products. Only one is intended for humans. And it’s not the most important one.

Apr 4, 2019

Product Identity is a tale told twice, in pictures.

Apr 4, 2019

Robert Tercek
in
ID in the IoT

Complexity in Identity, Part Two: the Unofficial Experiential Version of You.

There are two ways to establish personal identity in the real world: the “official” and “unofficial’ processes.

Mar 25, 2019

Complexity in Identity, Part Two: the Unofficial Experiential Version of You.

Mar 25, 2019

Robert Tercek
in
ID in the IoT

Complexity in Identity. Part One: the bifurcated personal identity

How do you prove who you are? The answer depends upon who is asking.

Mar 25, 2019

Complexity in Identity. Part One: the bifurcated personal identity

Mar 25, 2019

Robert Tercek

Robert Tercek

Author of Vaporized. Special advisor to GS1 US. Keynote speaker about the future of media, commerce, culture, audiences and society in a two way environment

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