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Wa Sappakijjanon

Wa Sappakijjanon
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Marketing in the Age of Digital

Will the Accelerating Mobile Payment Be a Part of Our New Normal Completely?

What can we observe when the pandemic’s contactless behavior is shaping the cashless world?

May 8, 2020

Will the Accelerating Mobile Payment Be a Part of Our New Normal Completely?

May 8, 2020

Wa Sappakijjanon
in
Marketing in the Age of Digital

The (Marketing) World After COVID-19

Observations for marketers on what could be our “new normal” after the pandemic?

Apr 26, 2020

The (Marketing) World After COVID-19

Apr 26, 2020

Wa Sappakijjanon
in
Marketing in the Age of Digital

Is AI Better Than Humans Algorithm?

The come back of human curation while AI is growing

Apr 19, 2020

Is AI Better Than Humans Algorithm?

Apr 19, 2020

Wa Sappakijjanon
in
Marketing in the Age of Digital

Marketer’s Love-Hate Relationship with Email Marketing

In picture: Why and how to leverage the forever powerful and classic channel

Apr 17, 2020

Marketer’s Love-Hate Relationship with Email Marketing

Apr 17, 2020

Wa Sappakijjanon
in
Marketing in the Age of Digital

Why Should We Appreciate Being Human in the Age of Data?

Data, Machine and AI are growing in business decisions, yet the human component will remain irreplaceable.

Apr 5, 2020

Why Should We Appreciate Being Human in the Age of Data?

Apr 5, 2020

Wa Sappakijjanon
in
Marketing in the Age of Digital

“Stay safe and wash those hands!” — Lush Sends the Message to All of Us in this Challenging Time

Learnings for beauty brands, how Lush has been communicating with the public in the ongoing COVID-19 pandemic

Mar 29, 2020

“Stay safe and wash those hands!” — Lush Sends the Message to All of Us in this Challenging Time

Mar 29, 2020

Wa Sappakijjanon
in
Marketing in the Age of Digital

What Do We Learn from the Pandemic’s Effects on the Customer Path-to-Purchase?

When the customer’s shopping journey is not usual, what can we observe from these past few weeks?

Mar 23, 2020

What Do We Learn from the Pandemic’s Effects on the Customer Path-to-Purchase?

Mar 23, 2020

Wa Sappakijjanon
in
Marketing in the Age of Digital

Lush, Favorite Organic Beauty Brand for online shoppers, Is It a Favorite Brand for MobileApp…

Lush cosmetics shows success in e-commerce sales but does the brand still need its mobile app or only the mobile site is enough? Let’s…

Mar 8, 2020

Mar 8, 2020

Wa Sappakijjanon
in
Marketing in the Age of Digital

Examining Tata Harper in the Beauty Commerce Landscape and Online Optimization

The green skincare in the mission of driving the natural beauty movement connects with their customers through its organic story and the…

Mar 1, 2020

Examining Tata Harper in the Beauty Commerce Landscape and Online Optimization

Mar 1, 2020

Wa Sappakijjanon
in
Marketing in the Age of Digital

What makes us fascinating? Learn to unleash our charm power from the fascination test!

The personality test that reveals how the world sees you.

Feb 26, 2020

What makes us fascinating? Learn to unleash our charm power from the fascination test!

Feb 26, 2020

Wa Sappakijjanon

Wa Sappakijjanon

A secret admirer, observing the people and the world |📍NYC — Marketing Analytics, NYU | covering marketing and movies | linkedin.com/in/supitshayas

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