Wa SappakijjanoninMarketing in the Age of DigitalWill the Accelerating Mobile Payment Be a Part of Our New Normal Completely?What can we observe when the pandemic’s contactless behavior is shaping the cashless world?May 8, 2020May 8, 2020
Wa SappakijjanoninMarketing in the Age of DigitalThe (Marketing) World After COVID-19Observations for marketers on what could be our “new normal” after the pandemic?Apr 26, 2020Apr 26, 2020
Wa SappakijjanoninMarketing in the Age of DigitalIs AI Better Than Humans Algorithm?The come back of human curation while AI is growingApr 19, 2020Apr 19, 2020
Wa SappakijjanoninMarketing in the Age of DigitalMarketer’s Love-Hate Relationship with Email MarketingIn picture: Why and how to leverage the forever powerful and classic channelApr 17, 2020Apr 17, 2020
Wa SappakijjanoninMarketing in the Age of DigitalWhy Should We Appreciate Being Human in the Age of Data?Data, Machine and AI are growing in business decisions, yet the human component will remain irreplaceable.Apr 5, 2020Apr 5, 2020
Wa SappakijjanoninMarketing in the Age of Digital“Stay safe and wash those hands!” — Lush Sends the Message to All of Us in this Challenging TimeLearnings for beauty brands, how Lush has been communicating with the public in the ongoing COVID-19 pandemicMar 29, 2020Mar 29, 2020
Wa SappakijjanoninMarketing in the Age of DigitalWhat Do We Learn from the Pandemic’s Effects on the Customer Path-to-Purchase?When the customer’s shopping journey is not usual, what can we observe from these past few weeks?Mar 23, 2020Mar 23, 2020
Wa SappakijjanoninMarketing in the Age of DigitalLush, Favorite Organic Beauty Brand for online shoppers, Is It a Favorite Brand for MobileApp…Lush cosmetics shows success in e-commerce sales but does the brand still need its mobile app or only the mobile site is enough? Let’s…Mar 8, 2020Mar 8, 2020
Wa SappakijjanoninMarketing in the Age of DigitalExamining Tata Harper in the Beauty Commerce Landscape and Online OptimizationThe green skincare in the mission of driving the natural beauty movement connects with their customers through its organic story and the…Mar 1, 2020Mar 1, 2020
Wa SappakijjanoninMarketing in the Age of DigitalWhat makes us fascinating? Learn to unleash our charm power from the fascination test!The personality test that reveals how the world sees you.Feb 26, 2020Feb 26, 2020