Bridging the Gap between the Digital Marketing and Social Media Marketing!

  • Search Engine Optimization (SEO)/ Organic Search: There isn’t anything more important to digital marketing than SEO, something that might still confuse you in its ongoing complexity. It’s always better to have an expert to manage SEO for you if you want to truly succeed. While you can learn some basics, you’ll want an expert who’s loaded with SEO knowledge to help you utilize the best strategies.
  • Email Marketing / Marketing Automation: Email marketing is already a great tool for generating more leads than possible through any other marketing method. You can likewise increase your sales and conversion rates through the right strategy of email marketing to the right audience. In some cases, it’s free and one of the most affordable methods out there unless using outsourced services.
  • Content Marketing: The most crucial with regards to Content Marketing is that you need to make your content valuable, relevant and consistent; to make it worth the time of your audience. This marketing strategy is a big part of attracting a targeted audience. To make content marketing work well, you need to focus on mobile-friendly content; because smartphones are already making over 50% of all global devices. You just need to focus on creating evergreen and concise content that can solve pain points.
  • Video marketing: Over the last decade, we have become more visual culture attracted to imagery in the digital realm. Recent statistics reveal that 87% of all online marketers now use video content of some sort to promote their brand. Where most consumers prefer video above any other visual medium. Successful video marketing can mean behind-the-scenes tours of your business or testimonials to show the human side of your brand.
  • PR and Influencer Marketing: Have you ever thought of doing a digital marketing campaign without having to spend a dime? It only accords to be respectful and humble to the influencers without having to hire them to help you market your brand. An influential person on social media doesn’t always have to be a celebrity; they are simply authorities in their field, with lots of followers with a good track record to help promote your goods and services. Reach out to these influencers and ask them if they would be willing to help promote your brand. Some may offer to do it in exchange for free products, few are going to demand a fee and while others will be willing to do it for free.
  • Facebook: With over 2.7 billion monthly active users (MAUs), Facebook is an absolute must for every brand and business owner. When utilized diligently, it’s the perfect place to generate massive income and reach the right audience for your products and services. Some of the leading industries on Facebook include financial services, e-Commerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses. No matter the kind of business you are into, be rest assured that your audience is patiently waiting for you hereon.
  • Twitter: Although Tweets have a super short lifespan with less than 200 characters at a time, it’s often the first point of contact for customers who need a quick response, which makes it the perfect platform for Customer service. If your business is related to sports, entertainment, politics, tech, media or marketing, you stand to earn tremendous engagement on Twitter with over 353 million Monthly Active Users.
  • Pinterest: Pinterest has worked hard to build a friendly environment for brands with rich product pins, shopping features, and engaging ads. 50% of its users make over $50,000 annually, while 10% are raking in $100,000 annually on Pinterest. It has also been noted that 87% of visitors finally purchased through pins that lead to sales or funnel pages.
  • Instagram: This is another fantastic platform and one of the most-used social media apps. Instagram boasts 1.2 billion MAUs; fresh features like Instagram Reels hint that the platform still has plenty of growing and expanding to do. Instagram accumulated over $17 billion in ad revenues in the United States alone in 2020 and anticipates reaching roughly $40 billion ad sales in 2023. If you are smart enough, you will consider establishing your brand and business on Instagram immediately.
  • YouTube: YouTube is more of a search engine than a social media platform at this point — and the second largest search engine in the world at that, maybe because it is owned and controlled by Google Inc. YouTube’s SEO-friendly tags, descriptions, queues, and titles make it an especially friendly platform for brands and businesses with excellent strategies.

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Qazeem Balogun

Qazeem Balogun

I write and help about the following: Social Media Marketing & Strategy | Funnel Building | Facebook Advertising | Brand Business/Launch Strategies| Freelancing