From the moment we decided to found Modelo, we are pretty sure this is gonna be a very different “software” company.

Like Don Greenberg once said:

“I spent my life as a toolmaker. The architecture field is much to blame because they never put their creative input into what they want. That’s why you’re stuck with what you have now.”

I just don’t want to be stuck with whatever the CAD vendors offering me. Instead, I want to create my own tool that’s customized specifically for us — architects.

There are many things we have created along the way that line up with this vision and here is one more: ArchitectEffect, forget about Make2D in Rhino + Vray white model rendering, this will allow us to have the long desired effect in real-time!

Check it out.