Reels have Become a Powerful Tool for Marketers to Boost Brand Visibility and Engagement

10/13/2023

200 B

With over 200 billion daily views on Facebook and Instagram, Reels has gained a significant popularity, making it a compelling way for marketers to enhance their brand’s exposure and engagement. Meta’s commitment to empowering advertisers through AI-powered controls and third-party verification on Reels ensures greater control and transparency, fostering a brand-safe environment that has seen a 99% success rate on Facebook, Instagram Feeds, and now Reels.

$5.89 B

Next year, US influencer marketing spending is projected to reach $5.89 billion, with 82.7% of marketers embracing this strategy, showing faster growth compared to the $75.08 billion allocated for social network ad spend. This approach allows marketers to collaborate with creators in crafting engaging, authentic, and community-centered content.

3,000

In September, the US advertising, PR, and related services sector experienced its most significant job growth by adding 3,000 jobs, while overall US employment increased by 336,000, surpassing economists’ expectations. The advertising job count in September reached 502,100, the highest since November 2000, with the unemployment rate remaining steady at 3.8%, consistent with August.

75.0%

While TikTok’s ad revenues are on the rise, Meta is expected to dominate US social media ad spending with a 75.0% share this year, compared to TikTok’s 9.0%. Facebook leads the way within Meta, contributing 54.6% of the $51.35 billion in US ad revenues, with Instagram’s share steadily increasing to 45.4%.

$221B

This year, mobile devices are set to outpace computers in spending for the first time, with buy now, pay later services gaining traction, driving an estimated $17 billion in online spending, up from $14.5 billion in 2022, according to Adobe Analytics. The report also forecasts online holiday sales from November 1 to December 31 to reach $221.8 billion, a 4.8% increase from the previous year.

$12B

The National Retail Federation forecasts Halloween spending to increase to $12.2 billion this year, up from $10.6 billion in the previous year. Over 70% of surveyed consumers intend to engage in Halloween activities, with allocations of $3.9 billion for decorations, $3.6 billion for candy, and $2 billion and $1.4 billion for adult and children’s costumes, respectively.

80%

Analyst predictions states that Samsung Electronics is poised to experience an approximate 80% decline in earnings during the third quarter. This forecast is primarily attributed to the semiconductor division, traditionally a revenue generator, which is anticipated to register a loss exceeding 3 trillion won due to plummeting memory chip prices resulting from oversupply and diminished demand for devices such as smartphones and laptops.