Business development is a term that has a lot of different definitions, depending on who you ask. There is a good reason for that. Every definition is correct in its own way because the main objective is the concept of creating long-term value, and this can happen within all areas of a business. The reason it is hard to pin it to a single, limiting definition is that business development is a very broad term that encompasses new partnerships, disrupting an industry, breaking into new markets, expanding a customer base, and repurposing old strategies, to name just a few examples.

Suresh Thimiri

Sharing business and leadership information and tips by Suresh Thimiri.

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