Solutions to Snapdeal case study1
- As mentioned that the SMS model of coupon was missing out the ‘touch and feel’ it was ideal to start selling/distribution of coupons in a website. There would have been option to have an attractive UI and UX.
- Making it ‘paid’ would not attract many users, rather making it free would attract the mass
- Instead of monetizing through sale of coupon book/sms, it makes sense to take a revenue percentage of the coupon value